Driving digital transformation with
clarity, momentum, and measurable impact.
what is it
all about?
elbstar.digital is a consultancy specializing in navigating the complexities of the digital world. With a hands-on, solution-oriented approach, we support businesses through interim management, project management, business and technical consulting across all areas of digital transformation.
Whether you need temporary leadership to drive a digital initiative, structured guidance for complex projects, or expert advice on technical challenges, elbstar digital delivers clarity, momentum, and measurable results.
We bring together strategic insight, operational experience, and technical expertise to help our clients succeed in an increasingly digital business environment.
our services
We offer deep expertise in managing digital transformation, from strategy and implementation to sustainable integration. Our mission is to ensure that digital solutions are not just implemented, but fully embedded and embraced across your organization.
Digital Consulting We connect strategy with execution - optimizing digital performance, improving customer journeys, and creating tangible business impact.
Interim Leadership We provide leadership stability during critical transformation phases, driving progress and setting up teams for lasting success.
Project Management We manage complex digital programs with structure and clarity, ensuring alignment, transparency, and measurable results from start to finish.
Program & Change Delivery We guide global rollouts and change programs with cultural awareness and precision, ensuring smooth transitions and consistent execution.
the team

Andreas Krüger is a seasoned digital transformation leader with over two decades of hands-on experience in consulting, project management, and interim management. He combines deep technical expertise with strategic vision to guide organizations through complex digital initiatives.

Education & Early Career
After earning his Diploma in Business Administration and Engineering in 2003, Andreas began his career at a large Mail Order company by redesigning B2B purchasing systems and drove the international rollout of enterprise applications.

IT & Development Leadership
In the subsequent years, he directed software development teams in different software development companies/agencies - overseeing projects from technical conception through on-time delivery—and built frameworks for cross-functional collaboration. Executive & Business Development Roles From 2011 to 2015, Andreas held a dual leadership role: first, he led IT development in two regional units and then drove business development across the entire company. He managed teams of up to 50 employees, developed strategic roadmaps, and forged key partnerships.

Building and Scaling a Digital Hub
In 2016, he built and expanded a branch for digital consulting and development in Hamburg. In the upcoming years he recruited and mentored full-stack and Salesforce teams, launched a global acting Salesforce practice, and managed PMO, project, and account management to ensure efficient operations and high client satisfaction.

Salesforce Consulting
In parallel with business development and digital consulting activities, Andreas has defined and implemented the overall Salesforce strategy since 2021, aligning service lines with market trends and customer requirements. He founded and led a global center of excellence for Salesforce as a cloud-based platform. He coordinated teams of experts across multiple continents and led large-scale transformations.

Fluent in German and English, Andreas also draws on early freelance work in web and application development to bring a practical, hands-on mindset to every engagement. His blend of operational know-how, technical acumen, and entrepreneurial drive makes him a trusted partner for organizations seeking clarity, momentum, and lasting success in their digital journeys.

imprint

Information in accordance with Section 5 TMG
Andreas Krüger
elbstar digital
Jebbenberg 30a
25462 Rellingen
Germany

Contact
Email: info@elbstar.de
Website: www.elbstar.de
VAT Identification Number

ID according to section 27a of the German VAT Act:
DE454317987

Responsible for content according to § 18(2) MStV
Andreas Krüger
Jebbenberg 30a
25462 Rellingen
Germany

contact us!